Corporate video production is really just the creation of videos for business purposes. It’s a really broad term that includes marketing, training, internal communication, client testimonials, event coverage, recruitment, and investor relations. These videos help convey messages, build brands, and engage audiences within the corporate world.
Often a ‘Corporate Video’ is considered an introductory video about an organisation that could be used on an ‘About Us’ page, or to introduce a brand or organisation at a presentation or meeting.
These videos often briefly touch on the core ideas of the business and speak to the big ideas the business is focussing on.
We believe it’s important for corporate videos to be authentic and human-focused to truly convey the culture and personality of the organisation.

There are three critical things to consider when planning to produce a corporate video; who will be watching it, what do you want them to finish the video understanding and how do you want them to feel.
If you begin with these ideas, and focus on the audience of the content, then you’ll be creating impactful content in an area that is often cluttered with jargon and generic messaging.
We encourage organisations to lead with great people who are passionate about the organisation and let them speak about their work, passion and the organisation in their own words. We encourage organisations to avoid over-scripting and simply use conversational interviews, driven by considered key-messaging to be the backbone of your corporate video content.
This approach allows your viewer to really ‘meet’ your people and organisation through a quick video and get a real sense of who you are and what you’re about

Pre-production, production and post production.

The key pillars of videography are the foundational stages that form the basis for the entire video production process:

• Pre-Production: This phase involves planning, budgeting, and decision-making. It establishes the blueprint for the video project.
• Production: During this phase, the creative plans from pre-production are executed. It’s where footage and audio are captured during the shoot.
• Post-Production: This phase focuses on crafting and polishing the raw materials from production into the final video. It involves editing, refinement, and adding finishing touches.

These pillars are essential because they guide the video production process from the initial concept to the finished product. Each phase is integral to the overall success of the project.

We have a unique approach to these phases which we call our ‘Q4 Production Method’ which has been designed to make the often complex production process even more straightforward for everyone involved.

A commercial video is a short, attention-grabbing video promotion created by businesses or organisations to promote products, services, or brands. Its purpose is to convey a clear message and encourage specific actions from viewers, such as making a purchase or visiting a website. 

In the past, these were in the form of 30-second television commercials, but today, commercial videos can take any form, from very short 5-second ‘pre-roll’ videos, to extensive videos that provide in-depth insights on the advertised product or service.. 

Commercial videos are usually visually appealing, brief, and target specific audiences for marketing and advertising purposes.

The most important aspect of a commercial video is that it is ‘on brand’ the organisation it is representing – something that can be really well encapsulated with the right video strategy!